Building better systems
Marketing, Technology & Life
Practical lessons from building marketing systems, writing code, training for endurance, and following interesting rabbit holes. This is where I document what I learn and share what might help others.
Latest Writing
Thoughts, tutorials, experiments, and lessons from work, technology, endurance training, and everyday curiosity.
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I Almost Started This 17 Years Ago
A little while ago, I started an experiment. I wanted to see how far I could take the idea of working with AI as part of my team. Not just asking ChatGPT questions or having it write some code, but treating AI more like a developer, editor, brainstorming partner, researcher, and assistant. I thought, let’s…
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Training – 08.18.2026
“But what really matters is what’s under the hood, and without continued attention to routine maintenance and repairs, it isn’t long before the same old engine spoils the new ride.” Strength Every 1:30 x 10:2 x Front Squat WoD 12 Minute AMRAP30 Air Squats3 Strict Pull Ups
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Using SQL in Salesforce Marketing Cloud Without Shooting Yourself in the Foot
I didn’t start my career in marketing. Before I found my way into the MarTech world, I worked as a web developer, a database administrator, and eventually an IT manager. Along the way, I picked up a lot of technical skills that I didn’t necessarily realize would become useful in marketing. SQL was one of…
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Marketing
Marketing technology, automation, analytics, and better customer experiences.
Technology
Software, platforms, systems, and the tools shaping how we work.
Coding
Projects, scripts, experiments, and things I build.
AI
Artificial intelligence, workflows, prompts, and experiments.
Fitness
Running, CrossFit, endurance, and the pursuit of improvement.
Personal
Lessons learned, observations, and life outside the keyboard.