Building better systems
Marketing, Technology & Life
Practical lessons from building marketing systems, writing code, training for endurance, and following interesting rabbit holes. This is where I document what I learn and share what might help others.
Latest Writing
Thoughts, tutorials, experiments, and lessons from work, technology, endurance training, and everyday curiosity.
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Using SQL in Salesforce Marketing Cloud Without Shooting Yourself in the Foot
I didn’t start my career in marketing. Before I found my way into the MarTech world, I worked as a web developer, a database administrator, and eventually an IT manager. Along the way, I picked up a lot of technical skills that I didn’t necessarily realize would become useful in marketing. SQL was one of…
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My First 50 Miler Back in 2011
I came across this race report in my Google Drive the other day and thought it would be worth reposting here. I wish I could find all of my other race reports. All the blogs that they were written on are now gone. Anyway, I thought I would repost this Ouachita 50 Miler Race Report…
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Building Click-to-Call Phone Numbers in Salesforce Marketing Cloud with AMPscript
One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…
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Marketing
Marketing technology, automation, analytics, and better customer experiences.
Technology
Software, platforms, systems, and the tools shaping how we work.
Coding
Projects, scripts, experiments, and things I build.
AI
Artificial intelligence, workflows, prompts, and experiments.
Fitness
Running, CrossFit, endurance, and the pursuit of improvement.
Personal
Lessons learned, observations, and life outside the keyboard.