Building better systems
Marketing, Technology & Life
Practical lessons from building marketing systems, writing code, training for endurance, and following interesting rabbit holes. This is where I document what I learn and share what might help others.
Latest Writing
Thoughts, tutorials, experiments, and lessons from work, technology, endurance training, and everyday curiosity.
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Building Click-to-Call Phone Numbers in Salesforce Marketing Cloud with AMPscript
One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…
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Training – July 15, 2026
Whether my day goes good or bad is directly related to whether or not I make it to the gym! Strength Box Squats 3 x 10 Build to heavy Today’s Result – 225 lbs., 230 lbs., 235 lbs. Work 5K Bike Erg Every 500 meters stop and do a 50 foot farmer’s carry with two…
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Building a Digital Home
About 25 years ago I built my first website. Back then I had just gotten “high speed” internet and I was building web servers at home and I was learning Linux, Apache, MySQL, and PHP. I hosted websites from a spare computer in my house, broke things constantly, reinstalled operating systems more times than I…
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Marketing
Marketing technology, automation, analytics, and better customer experiences.
Technology
Software, platforms, systems, and the tools shaping how we work.
Coding
Projects, scripts, experiments, and things I build.
AI
Artificial intelligence, workflows, prompts, and experiments.
Fitness
Running, CrossFit, endurance, and the pursuit of improvement.
Personal
Lessons learned, observations, and life outside the keyboard.